Rakhsha Bandhan

Celebrating the beautiful bond between Brother and Sister

Rakhi, also known as Rakhsha Bandhan, is a festival that celebrates the unconditional love and sacred bond shared by brothers and sisters. This ancient Vedic festival is mainly celebrated on the full moon day of the month of Shravan (August). Rakhi is a sacred thread which symbolizes the love between siblings and 'Rakhsha Bandhan' literally means 'the bond of protection'.

On this day, the sister ties a colourful Rakhi around her brother's wrist and prays for his long life and prosperity after performing the traditional aarti. The brother, inturn, gives her beautiful Rakhi gifts and vows to protect her through thick and thin. The festival of Rakhi or Raksha bandhan reaffirms the bond of love between the sister and brother.

Indian mythology and history are full of instances related to the celebration and significance of the tradition of Rakhi - peace and brotherhood. Celebrate Rakhi and spread the values, emotions and the sentiments attached to the tradition of Raksha bandhan.

Rakhi is celebrated with fervour across india and around the world where indians reside. The practice of presenting gifts on Rakhi is an important aspect of the festival. On this occasion, brothers and sisters pamper each other by giving Rakhi gifts that are considered as tokens of love and affection. Rakhis and Rakhi gifts, and sweets sell like hot cakes on this day.